Why Is My House Not Selling?
When you decide to put your home on the market, you’re likely armed with a certain sense of caution. You don’t expect it to sell overnight, but you also don’t expect the process to drag on for months. This is especially true in our hot 2020 market. Here, we'll analyze top 10 reasons your house is not selling and what adjustments you could make to fix the problem.
10 Reasons Your Home Won't Sell
1. You Priced it Too High
Start with another look into the pricing.
Determining the value of a home depends on many factors. The process of determining the value of the property may be complex. You may contact a real estate agent for your home evaluation. It may be advisable to contact several agents to see how different experts value your home and which factors they take into consideration. You can then go for the median of these prices or tweak your price according to their advice.
You might also be hearing feedback on the price from people who come to view your home. If a lot of them seemed interested but outright told you they can’t afford your price, you might want to revise it in order to make a sale.
Of course, the aim is not to reduce the price below actual market value, but rather to give up your own private notion of what your home is worth and be more objective.
2. Your Property Marketing Is Not Adequate
Giver your home the widest possible exposure. The more potential buyers see your home in person or online, the more offers you can expect. That’s why marketing your home should be crucial if you are looking for a quicker sale and best possible selling price.
A reputable listing broker will ensure that your home is marketed and advertised worldwide.
You can also spread the word offline. Talk to friends and acquaintances, and ask them to spread the word too. You never know whose interested ear your offer might reach.
3. You Are Marketing to the Wrong Audience
Along the same lines – you might be marketing your home to the wrong kind of people. Perhaps it would be more suited to an elderly couple than a family with four kids? Who is looking at your ads, and who are the people who are actually coming to see it?
Consider the space and who it would suit most – families with kids, couples, seniors? Come up with a story for your target audience, and market your home by emphasizing the appeal it has for a specific group of people.
Not everyone who goes out to view a home can imagine all the possibilities. It’s up to you to show them what your home can be and how it can fit into their stage of life and their future plans.
4. Your Home Is Hard to Find
Put up a sign (it doesn’t have to be a For sale sign) to make your home stand out. For example, place a bunch of blue balloons on your porch, making it easier to spot your house from the street. That way, potential buyers will have an easier time finding you.
Most buyers look at dozens of homes, often more than one on the same day. If they have to keep checking for the address and trying to spot your house number from their car, your property won’t be as memorable.
The less hassle someone needs to go through to get to you, the more open they will be to viewing and hearing your price.
5. Your Listing Photos Are Low Quality
Even if your home looks amazing in real life, hardly anyone will want to come after seeing very bad images of it.
First of all, the quality of the photos needs to be exceptional. You can shoot them with most smartphones today, but you can also hire a professional for the job. That’s especially advised if you’re demanding a higher price and your home can potentially attract a lot of interest.
Next, make sure you get multiple angles of everything. Take the photos in some sort of order – as you would naturally move through the house. Focus on capturing all the major areas from two or three angles, and show how the rooms are connected to each other as well.
Don’t forget the front, the back, the driveway, the street, the yard – anything that contributes to the value of the home and can show an interested party what they can expect.
Shoot images of the finer details as well – doors, windows, stairs, the kitchen, the tiles. But don’t try to mess with the perspective and make the rooms appear bigger or the ceilings higher than they are. When viewers come to see your home, they will only end up leaving disappointed.
6. You Have Not Staged the House
So, you don’t want to show the rooms in the state they are when you are occupying them, neither in the images nor in person. You might still be living there, but in order to sell your home, you need to help others imagine their life there, not show them what your life looks like.
Remove as much of your personal effects as possible – family photos, trinkets, and memorabilia. Keep them stored somewhere when people are coming for a viewing.
Set up all the rooms to showcase them in the best light. This might mean moving some furniture around, but you can get used to the new layout if it’s for an important cause.
Take a look at the layout you have now, and consider how best to use the space. Set up the bedroom so that a viewer will immediately associate the space with sweet, restful sleep. Maybe you want to move the bed so that the window and door are to its sides? Maybe you want to move the sofa so that it faces a window? Could the dining table make better use of your kitchen space?
If you are adding any décor to the space, keep it neutral. Flowers and plants are a great choice, as are neutral paintings or prints. Emphasize the coziness and warmth factor.
7. Your Home Is a Mess
Why Your Home Hasn't Sold and How to Fix It
You certainly can’t be expected to keep the home spick and span 24/7, but you should also make an effort to clean and tidy the place before a viewing. You might want to achieve a lived-in effect, but that does not mean it’s okay to leave your dirty dishes in the sink or let the trash sit.
Look at every viewing as your chance to make a sale. It’s not that buyers won’t like the home because it’s messy – it’s that they will simply leave with a less than amazing experience and memory. They might end up wowed more by a home that was just as good as yours, only tidier.
Also make sure you do all the necessary repairs before you put the home on the market. A fresh lick of paint can go a long way. So can taking care of any stains, burn marks, chipped tiles, and other marks that testify to your use of the home. The more repairs and renovations you can shoulder before the sale, the higher your chances of making a sale faster. Plus, it will allow you to demand a higher price.
8. Your Curb Appeal Needs Work
You can never have a second stab at a first impression, so you want to make sure potential buyers will have a positive experience when they come to see your home for the first time.
Sure, your garden and driveway may be in good condition. However, if you let the gutter get clogged, if you have a whole lot of unraked leaves in the yard, if the lawn is going a bit wild, or if there are more weeds than plants in the garden – people will start to wonder how the rest of the home is treated.
Do a complete spruce-up of the front (and back) yard. Fresh plants, a freshly mowed lawn, or a new doormat can go a very long way in attracting your buyers.
9. You Are Rude and Unwelcoming
Showing a home can be stressful. There are a bunch of strangers passing through your home, touching things, discussing your decorating taste, and asking all kinds of questions.
However, the more pleasant and natural you are, the better your home will fare on the market. People will want to work with a homeowner who is kind, relaxed, and who can answer their questions and show them what a home can be.
It may be best if you leave the house at the time of showings and let real estate agents do their job of guiding their clients thru the property.
10. You Are Too Pushy and Too Welcoming
On the other hand, you can become simply smothering if you talk too much and keep pointing out different features.
You want them to have some time alone with the space but try to stay on hand to answer questions. Let the home speak for itself, and allow the good work you’ve done in staging and preparing it to do the talking.
Some people will specifically be put off by those who are too sweet and kind to strangers, so don’t be that person. Keep a professional distance. After all, these are people you’ve never seen before – how bubbly can you get with them? If you get too cozy they may end up asking you the reasons why your home is not selling, which is better to avoid.
Don’t try to hide any repairs or potential future issues, either. A lot of buyers will be fine with tackling an issue that may arise in a couple of years, such as roof repairs, if they know to expect it.
Think of all the negatives you have on your hands and the best way you can be open about them. Sometimes, there is no silver lining. If your road is very busy and loud, for example, there’s no way you can sugarcoat that. It's advisable to be honest.